DEVELOPING INNOVATIVE STRATEGIES
Develop innovative marketing strategies that deliver true results. From planning to executing your New website, Google Business listing, AD words, SEO & SEM; From traditional to online marketing,
I will assess & deliver smart marketing solutions such as customer analytics, eCommerce, advertising, content, target & lead generation campaign management that will increase your brand awareness, customer engagement & revenue.
Projects executed range from SWOT & research analysis, branding book, eCommerce, website, social media, CRM, CMS & marketing automation implementation, traditional & online advertising, trade shows & event execution & promotion. Some projects presented to renounce stakeholders, such as former City of Welland Mayor, Damian Goulbourne & Dan Degazio, Economic Development Manager, ON, Canada.
I worked on marketing projects for various B2C start-ups such as Zipcar, non-for profit firms like UNICEF and some of the biggest B2B brands such as Aluma Systems &
VDG (Van der Graaf) with their marketing research, branding, strategy, advertising, traditional & digital marketing needs. At York University, coached diverse groups of students with a marketing project for small, medium & large size clients.
I am a creative & proactive traditional & digital marketer with extensive B2C & B2B marketing experience. With a proven track record of accurately developing & implementing marketing initiatives that enhance relationship building and work processes. Adept at developing and maintaining detailed analytical processes that reduce redundancy, improve accuracy and efficiency, and achieve business & ROI objectives.
Up to date with the latest marketing tools such as Adobe Creative & Marketing Cloud, Marketo, Hubspot, ActiveCampaign, Unbounce, Mailchimp, Hootsuite; website platforms from the simple & easy to manage.
As a Shopify & YouTube Partner, can offered you a broader selection of digital marketing services at a great prize & value added expertise.
Jim Davidson, Founder & Competitactician at Competitactics
Melissa is one of the most creative, detailed-oriented and analytical professionals that I've ever worked alongside.
Dr. Andreas Strebinger, Associated Professor at Vienna University of Economics & Business Administration and York University.
Melissa was always extraordinarily committed to getting things done at high quality. I was particularly impressed with her strong grasp of what is essential at any given time to achieve goals set. Her always optimistic spirit makes her a pleasure to work with, even for the tough and difficult projects.
Lorne Foster, Professor at York University
She has innate qualities of leadership and social innovation. She possesses a strong work ethic and an enthusiastic desire for knowledge that I found both enjoyable and inspiring as her professor, and was infectious among her fellow students. She has translated her talents into an ascending professional career with limitless possibilities.